The gap between Quality of Earnings and commercial reality
Traditional commercial due diligence asks whether the market is attractive. GTM due diligence asks whether the company can actually capture it. That distinction matters more than most deal teams realize — and it is where the most expensive post-close surprises live.
We publish independent research to help PE deal teams and operating partners navigate the growing landscape of GTM diligence providers. Our analysis is based entirely on publicly available evidence: vendor websites, published methodologies, case studies, testimonials, and pricing disclosures.
Start here
GTM Due Diligence: What It Is and Who Does It — A category overview covering what to look for in a vendor, a capability matrix across 12 providers, and detailed vendor notes with harvey ball ratings.
Provider Comparisons — Head-to-head analyses of specific providers, with scoring matrices, deal fit guides, and real-world scenario recommendations.
Why this exists
PE firms have been burned often enough by post-close revenue misses that they now want structured, repeatable GTM assessment as a standard diligence deliverable. The provider landscape has responded with increasingly specialized firms — but specialization has created its own evaluation problem. We are here to make that evaluation easier.